15 Mar 2026
25m

David Pogue on Apple’s Suprising Past and AI Future

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David Pogue, veteran tech journalist and author of "Apple, The First 50 Years," discusses Apple's evolution, leadership, and future with Jason Moser. Pogue emphasizes Apple's commitment to excellence, citing examples like extensive testing for the Apple Watch and Face ID. He recounts Steve Jobs' pivotal decision to cut Apple's product line, which, paired with financial strategies from CFO Fred Anderson, saved the company. Pogue addresses criticisms of Apple's innovation under Tim Cook, arguing that while the cadence of groundbreaking hardware releases has slowed, Cook has successfully expanded into software and services. Looking ahead, Pogue sees AI and medical instruments as significant opportunities for Apple, highlighting the potential of AI-driven Siri and the Apple Watch's health-monitoring capabilities.

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