In today’s Cloud Wars Minute, I explain why customer pressure is forcing SAP, Oracle, and Workday to overhaul traditional enterprise software sales models.

Highlights

00:01 — Hello my friends. Welcome back to Cloud Wars Minute. We’ve got some big news here because we’ve got SAP, Oracle, and Workday all agreeing on a very key issue here and instituting some changes at the same time. What led to this unprecedented alignment between three companies that you know, day after day in the marketplace, are scratching each other’s eyes out?

00:49 — It’s really this notion about what’s going on with customers here in these days of the AI revolution, with things moving so much faster. Customers are under enormous pressure to do things differently, to get AI throughout the organization and achieve better outcomes, but not spend too much money and not take risks.

01:20 — The very last thing that customers want or need or are willing to tolerate is old-fashioned approaches to how they engage with software companies. Especially now as the software itself is changing. They’re not just apps vendors anymore, but agent vendors and data cloud vendors helping customers organize data and revise processes.

02:21 — Across the board these companies have decided they need to combine different sales organizations or flatten the existing ones to achieve a simpler point of contact for customers. Not so many different people from the same vendor calling on them. Workday says customers are moving faster and the old decision model doesn’t work anymore.

03:08 — Rob Enslin, President and Chief Commercial Officer at Workday, said the company wants to push more decisions out to the point of the customer and have them spend less time with the inner workings of what Workday is doing. At SAP, the sales organization called Customer Success is now paired with the services and delivery team run by Thomas Saueressig.

04:00 — Customers are saying they want to give these companies their money but don’t have time to hear endless presentations or meet half of a sales force. Either make it simpler or you’re never going to see another nickel. In the early days of the AI revolution leading into the AI economy, customers cannot operate the old-fashioned way with software companies.

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