19 Feb 2026
1h 13m

Profit or Nonprofit? A Debate over Journalism’s Future

Podcast cover

The Kicker

The podcast explores the debate between for-profit and nonprofit models in journalism, questioning which structure best ensures resilience, independence, and sustainability. It highlights the rise of nonprofit newsrooms and examines the challenges of maintaining their long-term impact. The discussion features Vanan Murugesan, executive director of the nonprofit Sahan Journal, and Joshi Herrmann, founder of Mill Media, a for-profit venture. Murugesan discusses Sahan Journal's coverage of immigrant communities in Minneapolis and the surge in donations it has received. Herrmann argues that a market-driven, for-profit model, focused on reader revenue, is more sustainable, citing examples of philanthropic-funded news outlets that have struggled. The conversation also addresses the role of community connection, competition, and the definition of "public interest" in shaping successful local news organizations.

Outlines

Part 1: Introduction, Models

Part 2: For-Profit vs Philanthropy

Part 3: Sustainability, Reader Loyalty

Part 4: Market Pressures, Independence

Part 5: Future Outlook

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