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Guest: David Gabriel, VP of Marketing at Rhumbix

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AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin Expansion

In this episode of SaaS Backwards, Ken Lempit sits down with David Gabriel, VP of Marketing at Rhumbix, to explore what go-to-market looks like in the AI agent era.

Instead of adding headcount, David rebuilt his SaaS marketing function around AI agents — creating a system where product marketing, outbound sales development, content creation, and revenue operations are increasingly agent-led. The result? A small team producing the output of a much larger organization — without inflating costs.

David breaks down how to build sub-agent architectures, how to connect AI to your CRM and Gong transcripts using MCP integrations, and why most SaaS companies fail at AI because they lack repeatable process discipline.

This episode is a must-listen for B2B SaaS CROs, CMOs, and founders looking to increase operating leverage, expand margins, and future-proof their go-to-market strategy.

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Ep. 189 - SaaS in the AI Agent Era: Build Teams or Build Systems?

SaaS Backwards - Reverse Engineering SaaS Success

Ep. 189 - SaaS in the AI Agent Era: Build Teams or Build Systems?