198. Six strategies for growth outperformance

In this episode of Inside the Strategy Room, host Sean Brown speaks with Jill Zucker, Kate Seigel, and Rebecca Doherty about strategies for driving growth outperformance. They discuss the importance of actively choosing growth, even during economic uncertainty, and highlight three pathways to growth: expanding the core, moving into adjacencies, and innovation. The panel emphasizes the need for dynamic resource allocation, building functional capabilities, and integrating sustainability into the growth agenda. They also explore the concept of "shrinking to grow" by divesting less attractive business segments and reinvesting in new trends. The discussion underscores the importance of involving people in the change, fostering a culture of risk-taking, and aligning incentives to drive overall shareholder return.