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Many westerners associate Rwanda with the brutal genocide that overtook the country 30 years ago. But since then, Rwanda has made a huge investment in tourism — building new infrastructure, museums, music venues, and more. Now, it’s one of the most popular destinations in Africa. In this episode: Rwanda’s rebirth, how tourism has changed the country, and why this compelling narrative is more complicated than it appears.

SHOW NOTES:

How to rebrand a country
Mighty Popo’s KigaliUp Festival
Support Rwanda’s School of Create Arts and Music
Kigali Genocide Memorial
Tourist attractions in Kigali

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How Rwanda Reinvented Itself

Peak Travel

How Rwanda Reinvented Itself