In this episode of Run the Numbers, CJ sits down with Mateo Bryant, CFO of Minted. They break down Minted’s life-event flywheel and decades-long LTV, managing extreme seasonality when half the year happens in one month, and balancing long-term CAC with short-term monetization. Mateo also shares lessons from scaling Uber and Amazon globally, localization missteps, and making marketplaces work in emerging markets.

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SPONSORS:

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Brex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metrics

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Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/run

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LINKS:

Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsN

Mateo: https://www.linkedin.com/in/bryantmatt/

Minted: https://www.minted.com/

CJ: https://www.linkedin.com/in/cj-gustafson-13140948/

Mostly metrics: https://www.mostlymetrics.com

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RELATED EPISODES:

Peter Oey, CFO of Grab:

https://youtu.be/tdq0AZO0dLU

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TIMESTAMPS:

00:00 Intro

03:16 Fixer to CFO

05:32 Mexico City Startups

09:00 Minted Flywheel

10:24 LTV Expansion

11:04 Entry Points

12:18 CAC and Cohorts

13:42 Sponsors: Metronome | RightRev | Rillet

17:06 Wedding Lifecycle

19:49 Holiday Forecasting

22:23 Retail Calendar

24:03 Cash Flow Swings

25:05 Marketing Over Sales

26:06 Email Limits

27:41 Sponsors: Tabs | Abacum | Brex

31:02 Retail Strategy

35:08 Global Experience

40:47 Uber Cash Economics

46:04 Cost of Not Localizing

50:19 Importer of Record

53:17 No Google Lesson

55:34 QBR Mistake

56:48 High Leverage Hours

59:03 Finance Stack

59:50 Seven Day Cruise Expense

#RunTheNumbersPodcast #MarketplaceStrategy #EcommerceFinance #GigEconomy #CFOInsights

Minted’s CFO: Half the Year Happens in One Month

Run the Numbers

Minted’s CFO: Half the Year Happens in One Month