Beardbrand's Top Ecommerce Tools in 2026

Eric Bandholz shares his favorite e-commerce tools for 2026, focusing on infrastructure, marketing, and operations. For core infrastructure, he emphasizes Shopify's continued importance, detailing website modifications to highlight fragrance stories and improve user experience, which led to faster loading times and a boosted conversion rate of 4.6%. In marketing, Klaviyo is crucial for email and SMS, while PostPilot aids in reaching unsubscribed customers through direct mail. Operationally, Bandholz highlights the transition to accrual-based P&L with the help of a third-party bookkeeper, along with the automation benefits of using Settle and Mercury for bill management and banking. He is also excited about future tools like Air for video asset management and OpenClaw for AI-driven employee roles.