Selling SDKs in the era of many Claudes (Interview)

Steve Ruiz of tldraw joins the podcast to discuss running a software company in the age of AI, particularly Claude, and the challenges and opportunities this presents. He notes that while AI has made code production easier, it has complicated alignment, reviews, and technical product positioning. The conversation explores the fear and excitement of rapid technological advancement, comparing it to gambling, and the need to adapt skills to stay relevant. Ruiz shares tldraw's journey in commercializing its SDK, including license changes and pricing strategies, emphasizing the importance of understanding customer value. He also touches on the potential of AI in internal tooling and the future of collaborative whiteboarding with AI agents.