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Ever wonder how Amazon measures attribution for your ads?

This video talks about whether focusing on attribution is essential for every Amazon seller and explains the intricacies of amazon ppc. Noah Wickham, VP of Sales and Marketing, addresses common questions about Amazon advertising strategies and the transparency of ad performance. Learn how to better understand your amazon ppc strategy and what attribution model Amazon uses.

Wasting ad spend? Book a PPC strategy call here: https://bit.ly/4jMZtxu

#AmazonAds #AmazonPPC #AmazonAttribution #AmazonFBA #ecommercemarketing

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Q4 Selling Playbook: https://bit.ly/46Wqkm3
Amazon Crisis Kit: https://bit.ly/4maWHn0

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Timestamps:

00:00 – What Is Amazon Ad Attribution?
00:47 – Types of Amazon Ads Explained
01:12 – First Touch vs Last Touch Attribution
02:08 – Why Amazon Uses Last Click
02:37 – Attribution Windows and Time Frames
02:57 – 7-Day Window for Sponsored Products
03:40 – 14-Day Window for Sponsored Brands and Display
04:02 – Click vs View Attribution (VCPM)
04:43 – Auxiliary Purchases and Brand Halo Effect
05:42 – How to Pull Attribution Reports in Seller Central
06:34 – Sponsored Brand Attributed Purchases
07:15 – Sponsored Display Purchased Product Report

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Amazon Attribution Broken? Here's What's Really Happening

My Amazon Guy

Amazon Attribution Broken? Here's What's Really Happening