626: The Content Strategies That Will Die In 2026 (And What’s Taking Over)

The podcast explores predictions for content creation in 2026, focusing on the impact of AI and strategies for creators to stay relevant. It highlights the challenge of standing out amidst AI-generated content, emphasizing the need for clever, engaging material that encourages sharing and commenting, referencing the success Toni's son is having with AI-generated cartoons. Steve and Toni discuss the saturation of podcasts and the importance of unique angles or celebrity guests for growth. They also address the decline in trust for influencers due to AI-driven endorsements, suggesting a shift towards craving genuine, in-person interactions and content from trusted sources, like at live events such as Seller Summit. Finally, they consider how YouTube's new features may help users control their feeds.