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Shelley Panton is a potter, ceramicist, and owner of The Panton Store, a beloved lifestyle and home boutique in Toora, Gippsland. In this episode, she shares the down-to-earth story of building her business from scratch and making the bold move from inner-city Melbourne to regional Victoria.

You'll learn:

How early collaborations (like the Melbourne Food and Wine Festival) helped put her store on the map with the right audience
Why trusting your intuition combined with looking at the data is crucial for making big business decisions
The reality of running a bricks-and-mortar retail business and why sometimes you need to see your space empty to know it's time to move on
How she's built a thriving business in regional Australia and what that tree change has meant for her family and the business

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Connect with The Panton Store:

Instagram: @thepantonstore
Online Store: The Panton Store
Physical Store: 31 Stanley St, Toora VIC

Connect with My Daily Business:

Instagram: @mydailybusiness_
TikTok: @mydailybusiness
Email: hello@mydailybusiness.com
Website: mydailybusiness.com

Resources mentioned:

AI Monthly Chat Group for Small Business Owners
My Daily Business courses - mydailybusiness.com/courses

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Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.

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Episode 594: Shelley Panton on The Panton Store: Trusting yourself and moving to the country

My Daily Business Podcast

Episode 594: Shelley Panton on The Panton Store: Trusting yourself and moving to the country