# 143 The Only 6 AI Tools You Need In 2026 (Full Walkthrough)

Ryan Doser, a marketing expert and YouTuber, shares his favorite AI tools for marketing and content creation, emphasizing efficiency and quality. Doser advocates for Claude Code as a primary tool for copywriting, research, and technical tasks, highlighting its "skills" feature for real-time SOP updates. He also recommends Google Gemini for media generation due to its NanoBanana Pro model and its integration with the Google ecosystem. Doser also uses make.com and Blottado for social media automation, stressing the importance of human oversight to maintain content quality. He also uses HeyGen and 11Labs for AI avatar creation and voice cloning. The discussion underscores a "problem-first" approach to AI implementation, focusing on solving specific business challenges rather than chasing trends.