11 Feb 2026
1h 32m

OpenAI's Fidji Simo on why ads are coming to ChatGPT

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ACCESS

The podcast features an interview with Fidji Simo, OpenAI's CEO of Applications, discussing the company's strategy, particularly regarding advertising and its evolving product vision. Simo addresses OpenAI's approach to ads in ChatGPT, emphasizing principles of independence and user control, and responds to Anthropic's critical Super Bowl ads. She shares insights into OpenAI's future direction, including the development of "adult mode" for consenting users and a potential social app for AI agents. Simo also highlights the company's commitment to balancing innovation with ethical considerations, particularly concerning emotional attachments to AI. The conversation touches on the competitive landscape, the role of ads in ensuring broad access to AI, and the internal dynamics between research and product development at OpenAI.

Outlines

Part 1: OpenAI Updates, Ads, and Market Trends

Part 2: Design, Hardware, and Business Models

Part 3: Ad Principles, Privacy, and User Experience

Part 4: AI Agents, Creativity, and Social Impact

Part 5: Leadership, Vision, and Future Outlook

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