Tim Martinez, Value Creation, Strategic, and Exit & Succession Planning Advisor—also known as “The Inside Man”—is on a mission to empower entrepreneurs and make the world a better place with his philosophy of “No entrepreneur left behind.”

In this episode, Tim shares how he evolved from starting small businesses as a teenager to advising founders on high-stakes growth and exit decisions. We explore Tim’s 3 Exits Framework, which breaks exit planning into three critical phases: Mental Exit (separating identity from the business), Role Exit (building leadership and succession so the business can run without the owner), and Technical Exit (valuation, deal structure, and the formal sale process). Tim also explains why AI is accelerating business disruption, why minimalism is a competitive advantage, and what keeps so many businesses stuck at the $3M revenue ceiling.

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3 Ways to Exit Your Business with Tim Martinez

Good day, dear listeners. Steve Preda here, the Founder of the Summit OS Group. And I have as my guest today Tim Martinez, who is a Value Creation, Strategic, and Exit & Succession Planning Advisor, also known as “The Inside Man.” Tim also has a successful Substack with lots of followers, which has a similar title, Inside Man. He’s also built his own ChatGPT API, so he’s running with the times. Tim, welcome to the show.

Thanks, Steve. Great to be here.

Finally, we have someone who is ahead of the curve on AI and the technological evolution that’s part of this new industry revolution. So let’s start with my favorite question. What is your personal ‘Why’ and how are you manifesting it in your practice and in your business?

Yeah. My personal ‘Why’ is to make the world a better place and to empower entrepreneurs. “No entrepreneur left behind” has kind of been my motto. Since I was a kid—I started businesses very young, like 15 or 16—people would ask me, “How are you doing this?” And I would help however I could. And it was just

always felt really good to help my fellow entrepreneurs, whether I was helping them in a small way or a big way. And there's nothing better than seeing some of the advice you're able to give someone actually get implemented.
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Then you see them go, “Wow, oh my gosh, this is great.” And again, sometimes it’s small, sometimes it’s big. But I believe entrepreneurs rule the world, and I do my part every day—whether it’s writing my Substack, jumping on podcasts, or writing books. I’m always here just to share what I’ve learned, because I think that’s what makes the world go round.

Well, you have a boundless energy, because you are writing books, you are writing your blog, you are doing these podcasts. Then you also have to gather the information, right? You have to work with clients—otherwise there’s no raw material. That is very impressive. So what took you to this point? How did you evolve? I mean, you started at 15, but surely you were not coaching or consulting people at 15.

Yeah, so I probably spent about 10 years just starting small businesses. I had the lemonade stand, then a coffee business and a silk-screen business. I had a DJ business, a retail store, a marketing and advertising agency, a small one, but I was able to sell it. And I got lucky and sold a couple of these small businesses. I built websites, built apps—I mean, anything you can do to make a buck. I was just kind of hustling and figuring it out on my own. And at a certain point in time, maybe like 10 years later, someone asked me to help them write their business plan. It was the first time I thought, “Huh, someone wants to pay me to help them write a business plan. That sounds interesting.” Okay. And I had written all of my own business plans for 10 years. I used to go to SCORE—the Senior Corps of Retired Executives, a division of the SBA—and they would consult for free. They still do, by the way.

And I always said my long-term goal was to be an old advisor at SCORE, because they helped me so much when I was a kid.
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So I charged money for my first business plan. That person was able to raise money from their uncle. Then they said, “Well, hey, we got this money. What do we do now?” So I said, “Well, I think I can charge you. I think this is called consulting. Maybe I’ll just charge you to help execute your business plan.” It was a small business, and I went to Barnes & Noble and bought a book that was like this big—How to Start a Consulting Business. I just sat there and highlighted the whole thing. It had CD-ROM forms in the back. I knew nothing about consulting. And probably for the next handful of years,

I just focused on writing business plans and helping people. That’s kind of what got me into consulting and working with bigger businesses. It really started with business plans and small businesses.
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Yeah. I mean, business plans are great because you are envisioning the future of the business, crunching the numbers—what’s going to happen with your top line, bottom line, costs, overhead, margins—and essentially it helps you visualize the skeleton of the business. Then you can put the meat on the bone, kind of thing.

Yeah. And I had worked on hundreds of business plans, and pitch decks, financial models, and market research. That documentation aspect of a business, I had spent a good, let’s say, 10 years working very heavily with clients as an analyst in consulting firms. And that’s really what got me into the game and got me into bigger and bigger businesses, because I got very good at doing that with no formal training—and we didn’t really have what the internet is today. I remember going to the downtown library in Los Angeles, finding articles, and taking scanned copies of them. That’s how we did our market research. And business plans used to be like a dictionary. The SBA would require business plans to meet all these requirements, so we ended up with huge business plans. Now people want a one-pager, maybe a 10-slide deck, and call it a day. Where I got my chops was from understanding every imaginable nuance of every business in all verticals.

I worked around the world with businesses, and I guess I was in the right place at the right time for it.
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Yeah, that’s very humble. So one of the things that you do is you help people prepare for exit, and you came up with this framework called The 3 Exits Framework. I thought it was fascinating to think about exits from different perspectives and to have different mental models for them. How did you come up with this, and can you explain to the audience what it looks like, how it works, and how it helps entrepreneurs?

Yeah. And it’s important to note that I started my career starting businesses, helping people get the start. And as I got older, the businesses I worked with were also getting older. And as I got a little more gray hair and a few more wrinkles, people would take me more seriously at the later stages of the business, when they maybe wouldn’t take me so seriously when I was in my early twenties. So my business had evolved from starting to growing and then eventually to exiting, and that’s where most of my clients are now. What I’ve discovered is most people enter the exit planning conversation at the very end, asking, “What is my business worth? Who wants to buy it?” Needing a business valuation is the most common first question: “Whoa, what’s it worth?”

But after working with a handful of companies through this whole exit process, you start to realize that there’s far more than just the numbers.

The 3 Exits Framework says there are three exits that need to occur before you’re out and on your yacht, sailing into the sunset.
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The first exit is the mental exit, which we can talk about at length. It’s your role—your identity in the business. Who am I if I’m not the CEO? What am I going to do with my time if I’m not running this business? Who am I if people can’t come to me with their every burning question? It’s this piece, it’s so important. And a lot of people don’t want to give up control. They don’t even know they’re control freaks, which I’ll call them for lack of a better term. But they don’t even know that they are that. You have to help them through that.

The second exit is really your role exit, because eventually someone needs to run this business in your absence. The whole tenant of selling a business is that you’re not going to be in it. You might have earnouts or some transitional involvement, but eventually, you will not run this business. So you have to replicate yourself. Most people say, “I’ve tried, but it hasn’t worked.” Well, you know what? Now’s the time for this to work. It’s time to build SOPs, standards of excellence, and get someone who could be better than you ever were in that seat. So that role exit is a big part, and that would be true succession. The other part of that is it’s not just the CEO or the owner. A lot of times it’s them and they’re number one, or they’re number two, or number three, because in many cases those people also have equity and ownership in the companies in some cases. So we need to get succession in line for multiple roles.

And then the third exit is your technical exit. It’s the one piece everyone feels like they start with that is your valuation, getting your documentation together, running a formal auction process, making sure that you’re looking at multiple buyers, whether strategic or financial. And just running a very thorough, formal process that’s going to get you the highest valuation possible. And structuring a deal that there’s going to be a little bit of give and take. Most deals die because of misaligned expectations. And they’re usually misaligned expectations on that final exit.

So when you put those three things together and someone says, I want to sell my business, or we're thinking about exiting in the next couple years, I just start first with the identity part.
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Yeah. And people underestimate the significance of that. It can sound touchy-feely and like an afterthought in most cases. And people think that just by earning a sack of money, their life will be solved and all problems will disappear. But actually, problems exist at all levels. Elon Musk probably has more problems than most listeners here.

Sure.

So, it’s not going to solve your problems, and identity is huge. I talk to people—I was also an M&A advisor for over 10 years, sold many businesses, visited former clients, and went out on their boats on the lake. Often, that was the one time they actually used the boat, because they didn’t really need it. They thought they did, but they didn’t. Next time, the engine wouldn’t start, or the boat was full of water. Or they’d go out on the golf course, meet new people, and ask, “Who are they?” It turned out they were just retired rich people—not interesting entrepreneurs or CEO. That’s a huge change.

And with the Great Wealth Transfer and the aging Baby Boomer population, there’s a statistic that says 50% of business owners are forced into an exit—meaning there’s some life event that occurs that says you now need to sell your business and get out. And you and I both know that if you’re forced to an exit, you’re going to be taking a major discount. But those forces can happen when you have a heart attack, or someone in your family has a health issue, or your grandkids and everybody moves multiple states and you want to go with them. All these things happen. So our recommendation is just start having the conversation now.

Yeah. And so I think it’s a little bit like saving for retirement. A lot of people keep putting it off, and eventually there’s no time left to do it, and then they’re in trouble. So how do you even raise awareness with people about this? How do you work with them to prepare this? Can you actually raise awareness and make them feel this is a real issue? How do you raise awareness?

Well, I have my blog, and that’s probably where I do most of my conversations. I wrote about the 3 Exits Framework. Any chance I get to speak, I always use it to raise awareness around the subject. In my consulting practice, I work with a handful of consulting firms and investment banks.

Anytime I get pulled into a conversation about exit planning, I usually just pause for a second and just talk about their life goals.
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Like, what do you really want this exit to do for you? Because there are so many things you can do and a million ways to do it. So, what do you really want this exit to mean for you? Also, remember, Uncle Sam is going to take his cut—so not everyone gets the biggest check possible. Usually, what we hear is people say, “I’m just so exhausted. I don’t have anything left in me for this thing, and anything I can get for it, I’d be happy to take, as long as it means I don’t have to put out every single fire.” And this usually happens because they didn’t build good systems to remove themselves from the business.

Otherwise, they would’ve been the chairman, and just meeting with their CEO, who’s running the business. That’s usually not the case with these owner-operator businesses. And that doesn’t mean they’re small, by the way. I mean, they could be running a $50 million business and still the choke point where everything has to run through them and they’re just exhausted and burnt out.

Do you think that this AI revolution is going to change things? Is it going to make more people exit-ready because it’s easier to create systems?

Perhaps. Yeah, I think it’s helping the service provider world be more efficient. In my world as a management consultant, I’m 10 times more efficient. I’m sure you’re 10 times more efficient with tools like the one we’re using here, and it just helps us speed things up. I’ve noticed people use it as a thought partner, as a psychiatrist, even as a best friend. I’ve seen people go into deep dialogue like, “Should I sell my business? Give me five factors.” The ones who are aware of this are using it fully. The people who aren’t are a little behind the times. And then from an operational standpoint, yeah, I mean with the bots and all the many things you could put in your business to make you more efficient, but that doesn’t apply to everybody. I would say there’s going to be a 10 to 20% group of people that are already on it, making it work for them, and then there are the laggards who will probably never touch it.

Or is it that—okay, maybe we can be more efficient with AI, but we’ll have the appetite to do more, and there will be more complexity? Some things we’ll simplify, but we’ll create other complexities that replace the previous ones. What do you think about it?

Yes. So businesses typically have cycles. There’s usually a five- to seven-year cycle where a business hits its peak, and then it starts to trend down. And they usually have some level of innovation that has to reoccur for it to hit another up cycle, and then there will be a down cycle and so on and so forth. So it’s always like an up slope after an up slope. When you’ve been in business for 30 or 40 years, you’ve gone through multiple rounds of these cycles—three or four rounds of those cycles. What I’m hearing right now is business owners that are, let’s say, at retirement age, they’re saying, “I don’t know if I have what it takes to go through this AI cycle. Maybe I had what it took to make it through the eighties, nineties, and two thousands, but now we’re in 2026. I’m not sure I’m equipped, or my team who’s also very senior, they don’t feel like they have what it takes to get through that next cycle without hiring young talent. But even then, they don’t really understand what they’re talking about. So there’s this gap. And again, I’m hearing it more and more of people saying, I think now’s the time to get out and let some other company that has gas in the tank, vision, and capacity to come in and do that thing.

Yeah, that’s interesting. Do you think a multiple-AI–enabled company versus a post-AI company is going to be markedly different?

Maybe. Because it all comes down to revenue—it comes down to the revenue story. I’ll give you a perfect example. You have a very profitable company, but they’re using an old CRM. A new company comes in and says, “Hey, you’re already profitable. If we buy you and put in a new CRM, maybe we could be even more profitable.” That’s cool. So we don’t really need you to put in all the tech. We’ll come in and do all that, and then we’ll get the upside on that. Just as long as you’re profitable, as long as you’re profitable, yet you don’t have major client concentration, your business has all the components. A new company with new vision could come in. That would largely be a strategic buyer. The PE buyer, the financial buyer, most likely is going to want to inject capital into your business so you can go and reinvest, and build new tech, or become a platform, whatever you’re going to be. But that would be a different arrangement.

So it’s basically a numbers issue. It doesn’t matter your technological evolution. And maybe it’s even worse if you’ve already implemented AI and that only allows you to make five million dollars—there’s less upside for the buyer.

Yeah. The bigger concern is: Is your industry at risk because of AI? Is your particular business at risk? And that’s why I think people need to adopt it—so they can say, “No, we’re not at risk. We’ve adopted it, we’re applying it in whatever fashion we’re doing it, and we’re going to see the results.” We’ve already seen a major downswing in a handful of industries because of AI. I mean, advertising agencies are getting hit really hard. People used to be able to charge for writing press releases, to write blogs, to write social, to do video editing on social media. A lot of that’s gone, so the bottom tier of those agencies is just gone—there’s no need for them anymore.

Do you see people proactively working on making themselves AI-resilient?

Everyone knows that they need to do it. Nobody is unaware that today, it’s like websites. There was a time when everyone knew they needed a website. They just didn’t really know how they were going to build it or who was going to build it. They knew it was going to be expensive. It’s kind of where we’re at right now. Everybody knows they need AI. They’re just not exactly sure how they need AI, what it can actually, literally do for them.

I think for some people, that big dream that it was going to do everything quickly got taken off the table
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and they say, okay, we could do this much, but even this much is make me very effective.

But it’s just not going to do everything. Like, I still need an accountant. I still need an account manager. I still need someone to do these things, but maybe I don’t need as many people as I once did. So we’re seeing kind of some leveling off there. But I would say largely most people don’t know what AI can do for them, and they’re not really prepared to make those investments. We have a client right now that just made a half million dollar investment into an RFP tool that’s going to help them move faster than their competitors, submit more on RFPs, build everything out in a very complicated way, but they’re making a half million dollar investment. How many companies out there are saying, let’s go, give me the invoice. I’m ready to roll. There’s still a lot of pause there.

What you’re describing feels more like a defensive play—okay, we know AI is coming, so we have to implement some AI tools. But I’m thinking more about the big picture. Is my industry going to be disrupted by AI? And how do I pivot my business before I lose momentum, so I become like Netflix—going from a video rental company to a streaming company?

Yep.

Do you see companies rethinking their business model?

I think from what I’ve seen, people are rethinking everything—top to bottom. Because you have to start with labor. That’s usually where people start. “AI can do all these things—do I need less talent on the deck?” And if I do, then what can AI do so I don’t have such heavy overhead? Because overhead is also liability, and it has this employment risk behind it. So if you can go from a thousand staff to 800 or 750, great, let’s do it—why wouldn’t you do it? Most people are saying, “Let’s figure that part out first.” The next thing is the industry disruption, which is what’s our competitors doing to service clients better, manufacture faster, or do things cheaper, so then we’re not left in the dust.

So from a production standpoint, we need to figure this out quickly. What I’d say—what I do—is, as an analyst, as a consultant and advisor coming in, that’s why I built my AI. I built my AI to fire myself. I basically said, “What I used to do as a management consultant is now irrelevant, because AI is better than me.” So let me just build the digital me and not worry about that side of my business anymore. So I just don’t worry about that anymore. I don’t even really take on assignments that I used to, because AI can do it better and faster. Now, if you want to hire me and allow me to use my AI tool to handle the technical work, I’m more than happy to do that. But I’ll tell you firsthand—save your money.

So you’re giving it away, or are you selling it?

Yeah, it’s free. It’s free. It’s on ChatGPT. What people can’t do is sit down and have an honest, sincere conversation and ask them the hard questions and challenge them. That’s where AI still lacks the human component. I can take a client and say, “Hey, let’s hang out. Let’s get lunch. Let’s go play golf. Let’s bring in your kids. Let’s talk to your kids. Let’s talk about the family dynamic.” Let’s just have a sincere conversation. Let me hold space and create a forum where I can hear people. And that human component is the only thing that I’m worried, like I’m working on now. I’m out of the technical side, because that part of my job is gone.

So fascinating. So does it mean you have to be more of a social animal?

I think so.

If you're not going to be a social animal and you're just going to sit at your desk, you should probably be building software using tools like Replit, n8n, or any of these different software tools and just go all in.
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But the way we used to do it—you probably see this on LinkedIn, with all the bots on LinkedIn, it’s not what it used to be. It used to be a place where you had a handful of connections and actually met people. Now it’s just so overrun with the bots. It’s like I don’t even want to accept connections anymore. I’d much rather have a conversation like this. To me, this is the future.

Yeah. But maybe we connected originally through LinkedIn. I don’t know where, how we connected, but we may have have connected through a bot—actually.

It’s possible.

Yeah.

It’s possible. But I’ll tell you, I connect with maybe one or two percent of people now. Previously, because I didn’t get so many inbound inquiries, I would connect with more, because I felt like there was a sincere person on the other end. Now, I really don’t know. I’ve become very skeptical.

Yeah, I’m with you. Let’s switch gears, because our time is running out. And there are a couple of things that in our pre-interview you talked about, and one was minimalism.

Yeah.

What is minimalism? How do you do it? And what’s a low-hanging way to start to become a minimalist?

It’s kind of like that first-principles idea of what really matters. It’s essentialism. It’s kind of getting down to the one thing, that was my recent blog, if there was only one thing you could do this year, but it would make all the difference, what would it be? And anything that gets in the way of that one thing is just noise.

For me, minimalism is really about reduction, and kind of getting rid, and being aware and cognizant of things that really shouldn't be on your desk, on your to-do list.
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And using AI tools and assistance to get rid of everything that’s low-level activity.

If you think of a pyramid, at the very top is where the most value that you can add would be. But yet we spend all of our time, if this is a time pyramid, most of our time is spent at the bottom, the wide part that pretty much anyone can do. So we kind of got to invert the pyramid. To get there, you have to reduce and extract. To protect your time, you have to treat it as very precious and focus only on the most important thing at all times. It is a very hard thing for all professionals to do, and it’s always been a hard thing, but I just take it upon myself and say, okay, well, as a minimalist, I mean, if you were to come to my house and see how sparse my furniture is on purpose. How sparse my closet is on purpose. I’m trying to get rid of options. It’s like Steve Jobs and the black turtleneck—if I have one less thing, because

I can only make so many choices and decisions in a given day, let me spend my time on the things that are the most important and most impactful.
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And that’s not always, because it’s going to put millions of dollars in my bank account. Sometimes it’s just helps me sleep better at night. So I don’t need 50 clients. If I’m going to have 50 headaches. What if I just have five clients? And every one of those was one that I felt very good about, and that would allowed me to charge more. It allowed me to go deeper with them. It’s that concept—then you’re free to see where your scalable opportunities are. It’s the story I told you about a monk who was carving away at this beautiful elephant. Someone walks up and asks, “How did you learn to do this, carving away this elephant in the stone? And he says, Oh, I just chip away everything that’s not the elephant. So for me, I have to have a very clear picture of what the elephant is. I have to see the picture in my brain first—like what my life is, what I’m trying to build, how good of a dad I’m trying to be, how good of a husband I’m trying to be, how good of a business partner or a service provider, an advisor. This is my life’s work as a masterpiece, so let me just get rid of anything that doesn’t belong as part of that picture.

So that, to me, is kind of how I would explain it. And my approach toward it is I just get rid of everything. It’s not about accumulation. I don’t really need more information, because AI already has all the information. Anything I’m going to absorb, I have to be very intentional about—why am I reading it? I see all the books on your shelf. I could show you my bookshelf—tons of books, right? I feel like I’ve read them all. Am I going to learn anything new? I could also just go back to the books I’ve already read. I try to highlight them and stuff, but it’s like, what more do I need at this point?

Yeah. So I’m wondering about this idea of a lifestyle business versus a growth business. Because what I see is that people who are building a lifestyle business, it’s easier for them to be a minimalist. Because you just do this most valuable thing. You don’t have to build the business. You don’t have to worry about necessarily all the other people, systems, and processes, or making sure of quality control. You just do your high-value work, and at the end of the day, you can put things down and relax. Whereas a growth business, it’s different.

I would say with the clients that I have—some have thousands of employees, some have hundreds—I still encourage them to reduce and subtract. Even though they’re in high-growth, highly scalable businesses, sometimes the conversation is: How many direct reports do you have, and why do you have that many direct reports? How are you delegating? How are you giving authority? How are you limiting all the inputs? Because a lot of it is noise in your given day. So how do I make your day a little more silent so you can have a little more peace to make better decisions while you run this highly scalable business? Just because you’re scaling doesn’t mean it needs to be pure chaos. That’s what people think—they think, “Oh, if I scale, that means chaos.” I’m anti-chaos.

Okay. But let me ask you this: Two of the most successful entrepreneurs of our time are Elon Musk and Jensen Huang. Elon Musk runs six companies, so he’s got a lot of direct reports and goes deep in each of them. And then Jensen Huang has, I don’t know, 20, 30, or 40 direct reports—he basically has a million direct reports as well. And that actually allows them to be closer to decisions and make sure things don’t go off the rails and their vision gets manifested. So that’s what I’m kind of wondering—whether minimalism means you’re going to, maybe the flip side is you have to accept less growth, or maybe not.

So I’ve met with a lot of entrepreneurs in my life. Not one of them has been Elon Musk. So I would say we’re looking at the median of entrepreneurs, the average entrepreneur. Those are the people I deal with. I’m not dealing with Elon Musk. I would love to, but I don’t have those types. I have the family-owned business who took it over from their dad and they’ve been running it for 50 years, and he has 250 employees, and he’s got pure chaos, and I’m getting the call to go in and try to sort him out.

These are not always the highly sophisticated Steve Jobs types of the world. If you really take a look under the hood with Elon—I read his book and listened to the audiobook with my kids, so I’m very familiar with his story, because I’ve heard it twice now—what they don’t really mention is all the heroes underneath Elon. He wouldn’t be who he is without all the many heroes, all the systems, and the Six Sigma and other processes and procedures. That’s not to say he doesn’t take a deep analytical look at everything, but who are those heroes and what are the processes? I’m far more interested in hearing about his VP of Operations than about Elon.

Because what has his VP of Operations worked out? What systems have they implemented that allow him to scale and build a Tesla? Or his COO, like, what do they have going on? Elon’s a face. Elon’s a madman. He creates all this momentum and chaos, and then he has teams of people behind him who make sense and order out of that chaos. That’s why you have what you have with Tesla. If he were just Elon Chaos, without that, I don’t believe he would be where he is. But he had people that wanted to get in line. He had a lot of people that wanted to get in line. They believed in his vision. He had huge visions, and it’s very inspiring to get behind those visions. Then they say, “Okay, give me the ball. We’ll create the infrastructure that allows this thing to take off.” So I’m far more interested in the infrastructure that allows for that scale.

I agree. I’m just thinking whether there is this kind of dichotomy. Because I see that many entrepreneurs—when I was an investment banker—until they sold their business, they were not able to have that simple lifestyle they perhaps desired, because they were building, they were reinvesting. And it wasn’t just reinvesting their cash—they were reinvesting their time. So every time they simplified, that was the opportunity cost of not using that time to improve their business. So they plowed it back in, plowed it back in.

Well, it’s kind of like the E-Myth is a bit skewed. It’s almost like the E-Myth is a myth. E-Myth is a dream—a dream that you can work on your business, step out completely, and everything about it runs itself. It doesn’t really work that way. If you’re going to be a successful entrepreneur, you’re going to have late nights, long weekends, and you’re going to feel like every major problem is your own because you’re taking all the legal risks. I’m not telling people not to scale. I’m not telling them not to have chaos. What I’m trying to help them do is get clear on what they consider to be important.

And not get killed in the process, and not get divorced.

Statistically, that can happen—the more successful someone gets.

Yeah, it does. Because our time becomes much more valuable, and at some point, it’s really hard to say no to the million-dollar hour—to spend that hour watching Netflix with your spouse, right? Exactly. Just feels harder to do.

Exactly.

Yeah.

That was good.

Alright, well, I enjoyed this tremendously. So one more question, one more question that I have to ask you. You talk about this $3 million rule—what do you mean by that? That’s a really interesting concept.

Yeah. So most small businesses get stuck around $3 million, statistically. The question is, why? Why do they get stuck there? A large majority gets stuck and it’s because they create a lifestyle for themself around $3 million. They’re taking enough off the table that they would never be able to find a job that would be able to replace that type of income.

So they’ve made their small business their sole business, their job, and they say, “This is good enough for me,” because let’s say half a million dollars, more or less, is going into their bank. They’re filling up their 401(k), sending their kids to private school, giving themselves big bonuses. If they’re profitable, they don’t really see the need to take more risks or double down to go past that wall. I’ve seen many businesses kind of stay there. They’ll go fluctuate up and down through the years, but more or less they’ll hit that wall. They could stay there for 20 years and never make any progress. It’s not until they put on new thinking and say, we’re going to grow through acquisitions, we’re going to target a different market, new products, we’re going to innovate in some way. But that takes extra gas in the tank. Sometimes, a lot of entrepreneurs, once they hit that first level of success, say, “This is good enough for me,” because it usually takes them about five to seven years to get to that first major breathing point.

They’re not hungry enough anymore.

Exactly.

Does someone has to be a little crazy to still want to eat more, even though they’re already full?

Yeah. Some people are just wired that way. Some people just more and more, and that’s no slight against them. They’re never satisfied. They always want more—another dollar, another nickel. If they saw a nickel on the floor, they would stop and pick it up. They want every piece of everything. And those people usually are the ones that go and go and go and go. They’re usually the ones that just keep going because it’s an insatiable appetite. I’m not talking about people who get—well, I don’t want to call it lucky—but sometimes things do fall out of the sky. Sometimes a big client falls out of the sky, or an opportunity opens up, and people are smart enough to buy their competitor when the competitor approaches them. Or sometimes they make these little moves, and that gives them a leap.

I’m not talking about those people. Those are outliers to me. I’m talking about your average entrepreneur that built a $3 million business on his own with no major clients falling, just hard work, blood, sweat in tears. The average Joe typically gets stuck around that $3 million.

Yeah, that’s interesting. Fascinating. Alright, well, if you don’t want to be stuck around $3 million, or if you want to get to the next level, then reach out to Tim and check out what he’s doing. So where can our listeners find you? Where can our listeners find you if they want to learn with you, learn about you, read your Substack, read your books? Where should they go?

Just go to Google or AI and type in Tim “The Inside Man” Martinez. The Inside Man is an acronym for Tim. You’ll find my LinkedIn—happy to connect with you, just tell me you heard me on Steve’s podcast. You can also check out my blog: it’s Tim “The Inside Man” on Substack, or go to www.theinsideman.biz, my website. I’d love to connect with anyone.

Well, do check out Tim’s Substack—it’s awesome. You’re going to get more of what you heard on this podcast. And if you enjoy listening, make sure you follow us. Subscribe on YouTube, LinkedIn, Apple Podcasts, or wherever else you get your podcasts, because every week I’m inviting—and luckily more and more people want to come on the show—to have a conversation.

So thank you, Tim, for coming, and thank you for listening.

Important Links:

319: 3 Ways to Exit Your Business with Tim Martinez

Management Blueprint | Steve Preda

319: 3 Ways to Exit Your Business with Tim Martinez