Unconventional Real Estate Investments: Masters in Business with Bob Moser

Bob Moser, CEO of Prime Group Holdings, discusses his career in commercial real estate, focusing on self-storage. Moser details his early ventures into real estate, starting in college by using public information to identify undervalued properties. He shares how he transitioned from brokering deals to acquiring assets, eventually specializing in self-storage due to its resilience during the 2008 financial crisis. Moser emphasizes Prime Group's unique approach to acquiring properties off-market through targeted outreach and relationship-building, as well as the company's focus on optimizing revenue through ancillary services and technology like phone-activated locks. He also touches on the defensive nature of self-storage, driven by both residential and business needs, and its potential for long-term value creation.