Design & AI | Dylan Field, CEO & Co-Founder, Figma

AI integration in design tools must solve genuine problems rather than serving as a superficial addition. While AI enables greater efficiency—such as automating layer naming or rapid prototyping—it does not replace the need for human judgment, craft, and a clear point of view. As professional responsibilities blur, the focus shifts toward cross-functional collaboration and a "multiplayer" philosophy where humans and agents work alongside each other. In an era of infinite design options, the true differentiator is the ability to curate and refine outputs with intentionality. Ultimately, the goal is to leverage AI to maintain a state of flow, allowing designers to focus on high-level creative decisions while ensuring that software remains intuitive, emotionally resonant, and consistent with a brand’s unique identity.