The CPG Guys are joined in this episode by Sarah Iooss, Director of Global Agency & Global Twitch at Amazon Ads, the retail media division of Amazon.

This episode was recorded at CES 2026 in Las Vegas Nevada.

Find Sarah on Linkedin at:
Find Sarah on Linkedin at:
Find Amazon Ads online at:

Here's what we asked Sarah:

What were kind of the key lessons or pivotal components of your experience that helped inform how you approach agency partnerships today?
What does global agency development at Amazon ads mean to you?
What are some of the most common misconceptions agencies may have about advertising on Amazon?
How are agency relationships evolving and how are those partnerships working out, especially when I think of some of the smaller ones?
How's Amazon ads really helping agencies connect those dots on a full funnel basis?
Is streaming in video are central to full funnel strategies as you just opened that up?
What are agencies getting right or still learning when it comes to working with Twitch communities?
How are agencies taking advantage of these AI-powered tools in the shift to more automated, integrated workflows?
Budgets are facing more scrutiny. What's resonating most with agencies when they talk to clients about efficiency measurement and improving impact on Amazon apps.

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

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Live from CES 2026 with Amazon’s Sarah Iooss

The CPG Guys

Live from CES 2026 with Amazon’s Sarah Iooss