28 Jan 2026
14m

At The Money: Building an ETF

Podcast cover

Masters in Business

The podcast explores the process of launching an Exchange Traded Fund (ETF), focusing on key elements necessary for success. Wes Gray of ETF Architect provides insights into the timeline, costs, and strategic considerations involved in creating an ETF. He emphasizes the importance of low fees, sufficient capital (at least $25 million), and passion to compete with industry giants like BlackRock and Vanguard. Gray advises that while the initial startup cost is around $50,000, the ongoing annual expenses can reach $200,000, influencing the break-even point based on the ETF's fee structure. He also suggests that new ETFs should focus on boutique, niche strategies that larger firms can't easily replicate, and recommends an active approach for greater flexibility in managing the fund.

Outlines

Part 1: Introduction, Core Requirements

Part 2: Financials, Operations, Strategy

Part 3: Market Mechanics, Limitations

Part 4: Competitive Edge, Conclusion

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