Strive Asset Management is dual-listing its 13 NYSE-listed ETFs on the newly launched NYSE Texas, a move driven by the firm’s relocation to Dallas and its commitment to promoting unapologetic capitalism. CEO Matt Cole explains that Texas represents the firm’s largest client base and aligns with its core values of financial freedom and innovation. The firm’s portfolio includes 11 passive equity ETFs focused on pro-capitalism corporate governance and two active fixed-income ETFs leveraging Cole’s experience managing a $70 billion bond portfolio at CalPERS. Strive is currently transitioning into a public Bitcoin treasury company via a reverse merger, backed by a $750 million pipe. This strategic pivot reflects a belief that Bitcoin and AI will drive a 50% turnover in the S&P 500 over the next 15 years, positioning corporate Bitcoin adoption as the firm’s primary future objective.
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