The flourishing future of women's sports | Kate Johnson

The podcast addresses the underrepresentation of women's sports in media and technology, perpetuated by algorithms trained on historically skewed data. Kate Johnson, a former Olympic rower and Google marketing manager, explains how these algorithms reinforce the invisibility of female athletes, leading to underinvestment and girls dropping out of sports at twice the rate of boys by age 14. She highlights the economic miss, noting that women's sports fans are younger, more tech-savvy, and brand-loyal. Johnson provides examples of new media players, brands like Visa and Netflix, and athletes using social media to reimagine the sports landscape. She challenges listeners to actively seek out and support women's sports content to help level the playing field.