之前第5期访谈时，和嘉宾Ramsey约定，要再做一期关于海外企业入华的内容，所以有了本期Jason和Ramsey连线的播客。Jason曾就职于3家知名外企，Gartner，LinkedIn和Branch，有着非常丰富的从0到1、帮助海外企业进入中国的经验。在访谈中，两位嘉宾还分享了许多自己关于SaaS企业的独到见解。

本期节目为全英文访谈，有任何建议欢迎大家留言告诉我们，enjoy！

以下内容来自：➡️Ramsey的Podcast

China is one of the most complex and challenging markets for foreign tech companies to succeed in. It has so many hurdles to clear, including strict regulations, thorny geo-politics, and significant language and cultural learning barriers. But for those who succeed, the rewards and market potential are massive.

With a GDP of over $18 Trillion it's the second largest economy in the world, and in terms of population and potential end users, it's the world's largest. One of the first things you have to do extremely well is to find an excellent leader for your team there, and I'm really happy to have Jason Li as my guest for this episode. Jason has been on the early teams at not 1, not 2 but 3 well-known foreign companies including Garter, LinkedIn, and most recently at Branch where Jason and I got to team up. Jason scaled up our business from zero to becoming the highest performing regions and teams in the company, eventually opening 3 China offices and landing many of the largest logos in China in just 3 short years. He is also a multi-time startup founder and is currently CEO and building a new SaaS startup backed by Branch. Please enjoy and share!

4:00 Maturity differences between Chinese and US SaaS companies

6:15 Similarities and Differences between China playbooks at LinkedIn, Gartner, and Branch, Gitlab, Canva and more. Expansion phases, partnerships, and entity structures

11:30 For companies that do not have experience in China - what you need to know about the tech ecosystem, user preferences, competitive dynamics

16:00 How to test and validate product market fit in China before making a bigger investment

18:30 IC Licensing and the requirements for operating a business over the internet in China

21:00 The state of B2B SaaS in China - domestic supply and demand for cloud vs. on-prem services, willingness to build vs. buy, and the opportunity for foreign SaaS companies to sell to Chinese businesses.

26:00 What works when selling SaaS to Chinese companies? Jason's framework for value selling.

29:00 The importance of relationships and guanxi when selling, customer

expectations, proof of concept and ROI, and cultural difference when selling in

China versus elsewhere.

34:00 Tactics for building brand awareness in China

36:00 How to build a world class team in China - where to find candidates, local job boards, the role of headhunters, and how to classify and filter applicants to build your early team.

42:00 Beyond selling directly to customers - the role of agencies, partnerships, and government when entering China.

46:30 Preventable mistakes - hard lessons to learn from companies that have failed in China. Product Market Fit vs Solution Market Fit. Local vs remote decision making, respecting local business practices and norms.

50:00 Best practices and recommendations based on Jason's experience leading the China initiative multiple times

55:00 Post pandemic re-opening - perspective on timing and market readiness for foreign companies entering China as early 2023

关于我们

智链引擎是一家硅谷独角兽在中国的独立分支，我们帮助应用开发者通过全球领先的深度链接技术，洞察用户是谁、从哪里来、做什么，甄别出高质量、高留存用户，最终通过强大的裂变引擎营销中台，提升运营获客效率，实现跨平台维护裂变增长。如果你对产品idea、移动营销增长、底层商业逻辑、商业领袖故事感兴趣，欢迎订阅并分享我们的微信公众号「智链引擎」。

vol12.从LinkedIn看海外科技企业进入中国市场

不止创业

vol12.从LinkedIn看海外科技企业进入中国市场