In this Omni Talk Retail interview, recorded live from FMI 2026 at the Simbe booth, Chris Walton and Anne Mezzenga speak with Julian Mintz, VP of Sales at Albertsons Media Collective, about how retail media is evolving and what brands are looking for next.

Julian shares how Albertsons Media Collective is leveraging national scale, local banner strength, and true omnichannel reach to help brands connect with shoppers from the couch all the way to checkout. The conversation explores why in store media is moving into the spotlight, how measurement and closed loop attribution are shaping brand confidence, and what it takes to align media, merchandising, and promotion into a single strategy.

Julian also discusses how Albertsons works with CPG partners to break down silos between traditional media, shopper marketing, and retail media, and why education and internal collaboration are critical to driving unit sales and long term growth.

Key Topics Covered

What differentiates Albertsons Media Collective in a crowded retail media landscape
How Albertsons defines true omnichannel reach
Why in store media is still early but gaining momentum fast
The role of measurement and closed loop attribution in brand adoption
Aligning media, merchandising, and promotion for better outcomes
Breaking down silos between brand, agency, and shopper budgets
How technology enables precision across banners and demographics

Stay tuned to Omni Talk Retail for continued coverage from FMI 2026, recorded live from the Simbe booth in the FMI Tech section.

#FMI2026 #AlbertsonsMediaCollective #RetailMedia #InStoreMedia #GroceryRetail #RetailTechnology #Omnichannel #RetailLeadership #OmniTalk

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Why In Store Media Is the Next Growth Lever for Retail Media, from Albertsons Media Collective VP of Sales | FMI 2026

Omni Talk Retail

Why In Store Media Is the Next Growth Lever for Retail Media, from Albertsons Media Collective VP of Sales | FMI 2026