Clay interviews Brad about his new book, The Way of Excellence, which releases January 27th and is a culmination of 15 years of research, reporting, and coaching on what it means to live a truly excellent life. Brad shares the remarkable story of how his book landed a blurb from Steve Kerr, how this idea originated on a trip to the Himalayas almost two decades ago, and breaks down the biological, psychological, and philosophical foundations of excellence, as well as the mindsets that will allow you to practice it. Featuring insights from world-class performers—including chess grandmaster Maxime Vachier-Lagrave, Olympic bobsledder Kaillie Humphries, and master furniture maker Peter Korn—this conversation reveals how excellence isn't about perfection, but about pouring your all into what matters while accepting the heartbreak that comes with caring deeply. Whether you're an athlete, artist, parent, or professional, this episode offers a roadmap for reclaiming excellence in your own life—one focused day at a time.

CLICK HERE TO ORDER Brad's new book, "The Way of Excellence," which Steve Kerr, nine-time NBA Champion, is calling "an absolutely beautiful book"

Click here for an AI-generated, unedited transcript

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The Way of Excellence: Inside Brad's New Book

excellence, actually

The Way of Excellence: Inside Brad's New Book