How I Built a $13K/Month SaaS

Ayush, the co-founder of Elphas, shares the "Reddit and SEO playbook" that propelled his AI Mac app from zero to $150,000 a year. He emphasizes Reddit's value for initial feedback and acquiring niche audiences, which helped Elphas reach $3,000 MRR within six months. Ayush advises focusing on subreddits where the ideal customer profile (ICP) is active, sharing video demos framed as problem solutions, and posting consistently with UTM links for tracking. Discovering SEO accidentally through helpful support articles, Elphas scaled to $12,000 MRR by targeting low-competition, high-intent keywords, particularly around "ChatGPT Mac apps." Ayush stresses the importance of adding unique insights and data to SEO content rather than regurgitating existing information.