Today's episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts.

Shift 6 / Modernize Individual Giving for Today’s Donor

In today's episode, Jon and Becky welcome back Dana Snyder (Positive Equation) and Mike Duerksen (BuildGood) — for a practical, honest conversation about what’s changing in donor behavior and what to do about it in 2026.

Together, they unpack why the donor journey is no longer linear, why friction in your systems is more expensive than ever, and how monthly giving becomes a risk-mitigation strategy for stability. You’ll hear how the first 90 days create “memory structure” for donors, what Mike calls the “forgotten copy” that can make or break trust, and why making generosity visible again can help restore it as a social norm — at home and in your community.

If you’re ready to remove friction, build trust faster, and create an individual giving strategy that fits how donors actually live and decide in 2026, this one’s for you.

Episode Highlights:

Today's Shifts in Donor Behavior (3:00)
Designing a Donor Journey (10:30)
Auditing Individual Giving: First 90 Days, Donor Needs & Team Focus (17:30)
Case Studies (23:50)
Mike and Dana's Playbooks + How to Activate Today (28:20)

Dive Deeper:

The Monthly Giving Summit (Feb 25, 1:00PM - Feb 26, 4:00PM EST)

The Store

Homeboy Industries

Build Good Fundraising Podcast

Episode Shownotes: weareforgood.com/episode/676

Save your free seat at the We Are For Good Summit 🩵

It’s a free, one-day virtual gathering for changemakers to build capacity, clarity and momentum in the new year. Expect 20 speakers across 3 tracks - plus live workshops, working sessions, and round-table conversations. Lean more + register today!

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

//

Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

676. Shift 6 — The Modern Donor Journey: Modernize Individual Giving for Today’s Donor - Mike Duerksen & Dana Snyder

We Are For Good Podcast - The Podcast for Nonprofits

676. Shift 6 — The Modern Donor Journey: Modernize Individual Giving for Today’s Donor - Mike Duerksen & Dana Snyder