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In this episode of the Talkin’ Paint podcast I sit down with Jeremy Harding from Nasiol USA to talk about what really matters when you choose a coating brand for your shop. We walk through his thirty plus years in the industry, why Nasiol chose to be a true manufacturer instead of only a label, and how that choice shapes the products installers use every day.

I ask Jeremy the questions that owners are already thinking about. We talk about single layer coatings, real world durability, what makes an installation actually repeatable for a team, and how to judge a coating line without chasing hype. We also dig into values, how brands treat distributors and shops, and why your mindset as a student of the craft will decide where your business ends up.

Chapters:

00:22 - Concerns About Product Safety
03:33 - The Journey into Detailing
09:56 - Transitioning to New Opportunities
13:45 - Introduction to Naziol and Its Market Strategy
17:07 - Introduction to NASIO Products and Market Positioning
29:29 - Understanding Coating Chemistry and User Experience
31:07 - The Importance of User Experience in Product Engineering
39:01 - Transitioning to Business Perspectives
49:42 - Transitioning from Detailer to Distributor: Insights and Experiences
55:55 - A Shift in Perspective on Industry Relationships
01:01:17 - Navigating Training Challenges in the Industry
01:04:46 - Approaching Success as a Student
01:06:23 - Growth Through Experience

Short list Companies Mentioned

Nasiol USA: Nano coating manufacturer focused on safe, high performing products for installers.
Detailing Growth: Full stack marketing and growth partner for detailing and film shops.
Autoality: Supply partner that helps shops lower costs on towels and consumables.
Meguiar’s, 3M, RUPES: Brands that shaped Jeremy’s experience in paint care and tools.

Short list Websites Mentioned

The Evolution of Detailing: From Experience to Innovation

Talkin' Paint Podcast Auto Detailing Marketing, SEO and Business Advice

The Evolution of Detailing: From Experience to Innovation