Greylock Welcomes Jacob Andreou

Jacob Andreou, former SVP of growth at Snap, joins Greylock as an investor to navigate the evolving consumer technology landscape. This transition emphasizes identifying products that prioritize deep user value over traditional ad-supported engagement models. Andreou advocates for an "art and science" approach to product development, where intuitive innovation is balanced by rigorous data analysis to maintain empathy with users at scale. As mobile distribution becomes increasingly difficult, new ventures must leverage creator-led communities or AI-driven utility to overcome market saturation. Furthermore, the current economic climate necessitates a focus on durable business models, with direct monetization offering a more aligned path between user needs and company goals. By applying lessons from his tenure at Snap, Andreou aims to partner with founders who build safety and user-centric design into the foundational architecture of their products.