Buy Well, Exit Better: A $67m Win in 4 Years | Greg Geronemus Interview

Greg Geronemus, founder of Footbridge Partners, shares his journey into entrepreneurship through acquisition, beginning with his own search fund experience. He recounts acquiring Smart Tours, a tour operator business, detailing the favorable deal structure he negotiated through networking. Geronemus emphasizes the importance of in-person networking over solely relying on digital outreach. Despite initial plans for digital marketing, direct mail proved more effective for customer acquisition. He also highlights the challenges of managing a travel business, including navigating crises and customer expectations. Geronemus reflects on the decision to sell Smart Tours after four years, citing cyclicality and personal factors, and underscores the value created through strategic acquisition and de-risking the business.