Today, I'm joined by Tim Rosa, CEO of Somnee.

Somnee is pioneering personalized neurostimulation for sleep with a clinical-grade headband that uses EEG brain mapping to help people fall asleep faster and stay asleep longer.

In this episode, we discuss building the next generation of sleep technology.

We also cover:

Lessons from scaling Fitbit
How EEG-driven neurostimulation cuts sleep onset time in half
Traction with NBA athletes and elite performers

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Somnee's Website: www.somneesleep.com

Instagram: https://www.instagram.com/somneesleep/

LinkedIn: https://www.linkedin.com/company/somnee/

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Chapters:

(00:00) Introduction

(01:29) Tim's background

(02:13) Scaling Fitbit

(03:00) Discovering Somnee

(04:15) Resetting the company

(06:00) How Somnee works

(07:15) Clinical-grade data

(09:00) Sleep onset vs sleep maintenance

(11:30) 15-minute sessions vs all-night tracking

(13:45) FDA clearance & clinical validation

(16:00) Go-to-market strategy

(18:30) NBA, NFL, and elite athletes

(23:15) The sleep market opportunity

(25:30) The future of wearables

(28:00) Device ecosystems and API integrations

(33:00) Series A fundraising

(34:45) The 21-session optimization

(36:15) Where to find Somnee and learn more

(37:15) Conclusion

320. Tim Rosa, CEO of Somnee

Fitt Insider

320. Tim Rosa, CEO of Somnee