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In this episode, Fiona talks to Suji Sanjeevan, founder of Light + Glo and BrandScent, about building multiple successful businesses, creating bespoke scent experiences for major brands, and staying human in the age of AI.

You'll Learn:

How to pivot from a traditional career path to follow your passion and build a thriving business
Why storytelling and human connection are essential for standing out in competitive industries
How to create bespoke scent marketing strategies for businesses across different sectors'
The science behind scent and its impact on health, wellbeing, and customer experience
Practical strategies for using business as a vehicle for impact beyond profit
How to balance multiple business ventures while maintaining creativity and innovation
Why finding your unique voice and perspective is crucial for brand differentiation in any industry

Sponsored by Vanta AI: vanta.com/mydailybusiness

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Connect with Suji Sanjeevan:

• Brand Scent: https://brandscent.com.au/
• Light + Glo: https://www.lightandglodesigns.com.au/
• Instagram: @lightandglofragrances

Connect with My Daily Business:

Resources mentioned:

Vanta AI
AI Monthly Chat Group for Small Business Owners
How to Get Your Book Published course
Join our AI Chat Group for small business owners
My Daily Business courses - mydailybusiness.com/courses

Special thanks to our sponsor, Vanta AI. Get $1000 off at vanta.com/mydailybusiness

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Episode 582: Suji Sanjeevan of Light + Glo and BrandScent on what it takes to create a business with impact

My Daily Business Podcast

Episode 582: Suji Sanjeevan of Light + Glo and BrandScent on what it takes to create a business with impact