# 137 Steve Rolle - From Military to $50M Soap Empire (And Why AI Changes Everything)

Corey Ganim interviews Steve Rolle, who shares his entrepreneurial journey from the military to building a $50 million hospitality soap business. Steve discusses disrupting the traditional soap industry by eliminating middlemen and leveraging e-commerce through Amazon. He explains how his company, Hotelsoap.com, uses AI to offer customized soap bottles with no minimum order quantity, faster turnaround, and domestic production. They delve into the challenges of integrating AI, emphasizing the importance of optimizing processes before automation, and discuss the future of AI-generated content, its impact on human creativity, and the potential societal shifts it may bring.