How to Price AI Workflows (Without Losing Clients)

In this monologue podcast, Nate Herk explains how to price AI workflows, emphasizing value-based pricing over time-based pricing. He advises tying prices to the value delivered to the client, such as saving time or money, and being transparent about how the price is calculated. Herk discusses using value-based pricing initially and then transitioning to monthly retainers for longer-term engagements. He also introduces the "Price Framework," a five-step process (Prepare, Research, Identify, Communicate, Expand) for consistent and strategic pricing. The podcast includes a practical example of pricing a workflow for an inbound sales process to illustrate the framework in action. Additionally, Herk touches on handling client objections, intellectual property, and creating recurring revenue streams through maintenance fees, optimization services, and expansion projects.