"Why do some people seem to effortlessly connect, persuade, and close more business, while others struggle to get a simple 'maybe'? Is it confidence? Charisma? Or is there something deeper at play?

The truth is, that most people approach communication, networking, and sales backward. They focus on what they want to say and what they want people to know, rather than understanding what drives people to say yes.

Today, I’m breaking down Robert Cialdini’s best-seller, Influence: The Psychology of Persuasion, one of the most powerful books ever written on the science of persuasion. And here’s the kicker: we’re diving into the new insights and applications from the book’s latest edition, including Cialdini’s newest, 7th principle of persuasion, which changes the game for how we influence and build trust.

If you want to increase sales, communicate more effectively, or simply understand what moves people, then stick around. This episode is about to change the way you see influence forever."

Important: I encourage you all to read these books or listen to them on Audible. My hope is that these short-form synopsis's will awaken you to some great books to put on your list. Contact Robert Cialdini: https://www.influenceatwork.com/ Influence - The Psychology of Persuasion: https://amzn.to/4jMx3od Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. Makes Sense Mondays is LIVE STREAMED weekly on Mondays at 8am est on Facebook, Linkedin, and Youtube

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Highlights

0:00 - Intro 1:27 - Topic of Discussion - INFLUENCE - The Psychology of Persuasion) 3:32 - Welcome to the Makes Sense Podcast and Thanks to Sponsors 5:53 - Book Summary - Dragon’s Sense of it? 6:18 - The Science of Influence is not about Manipulation 9:31 - About the Author - Robert Cialdini 11:54 - The Seven Principles 19:19 - Seventh NEW Principle - UNITY 22:33 - Deeper insights and Takeaways from New Edition

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Making Sense of Influence - The Psychology of Persuasion by Robert Cialdini

Makes Sense - with Dr. JC Doornick

Making Sense of Influence - The Psychology of Persuasion by Robert Cialdini