EP #356] [ENG] - New Amazon Changes & How to embrace AI - Oana Padurariu

In this episode of The Ecommerce Lab, Vincenzo Toscano interviews Oana Padurariu, an Amazon educator and founder of Stardust and RightClick, about the latest trends and strategies for scaling Amazon businesses, particularly focusing on AI and recent changes announced by Amazon. They discuss the advancements in Amazon's AI tools for content creation, including image and video generation, and how these tools can lower the barrier for brands to create engaging content. The conversation also covers the shift towards intent-based search with Rufus, the importance of accurate and visually appealing listings, and the potential impact of sponsored product videos. They delve into Amazon Marketing Cloud (AMC) and its role in understanding consumer behavior, creating custom audiences, and the increasing technical expertise required to leverage these tools effectively. Oana advises sellers to explore AMC for planning their 2026 strategies and to critically evaluate new AI tools, emphasizing the continued importance of human expertise in Amazon businesses.