When an Agency Merger Falls Apart: Lessons on Reinvention with Tom Snyder | Ep #864

Jason Swenk interviews Tom Snyder, owner of Trivera (formerly Website Solutions), about his 30 years of experience in the digital marketing industry. Tom recounts his early days during the dot-com boom, the experience of merging with a roll-up agency that ultimately failed, and the decision to "unmerge" and start over. He shares lessons learned from navigating economic downturns, adapting to emerging technologies, and the importance of building a strong team and culture. Tom also discusses the evolution of his agency's business model from project-based to retained service agreements and reflects on the challenges and successes of his entrepreneurial journey.