To wrap the year, my client Navattic invited nine of their marketing advisors (including me!) for an open panel on what’s working and what’s worn out from 2025, and where we're placing big bets for 2026. ~300 ppl registered.

A few highlights -

Worn out: Being a part of every over-saturated channel. AI hype. Talking about how SEO traffic is “collapsing.” Instead, focus on channels where you are the only one (like self-hosted events), thoughtfully using AI tools instead of from pressure, and recognizing that traffic is no longer the best way to measure trust.

What we're keeping for 2026:

Pipeline acceleration campaigns (instead of just acquisition).

Customer marketing as a strategic growth strategy.

Bespoke events that attendees want to post photos of on social.

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Newsletter: ⁠⁠⁠⁠⁠⁠⁠One Insight

268 - BONUS Marketing: What Worked 2025 + Big Bets 2026

Building With Buyers: Startup Marketing and Growth Fueled By Customers

268 - BONUS Marketing: What Worked 2025 + Big Bets 2026