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Jillian DelSignore recaps 2025 ETF performance and says managers are focusing on retail clients as record flows continue. She argues that retail clients are trading and investing in a more sophisticated way. Jillian highlights active ETFs taking 35% of flows, staggering considering the share they take up in the overall ETF market. She discusses the record number of ETF launches this year and popular themes.

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ETF Year in Review: Active Management Scoops 35%, Retail Traders Popular

Schwab Network

ETF Year in Review: Active Management Scoops 35%, Retail Traders Popular