She Lost Everything... Then Built a Fitness Empire | Ingrid Macher

In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King interview Ingrid Macher, a health and fitness entrepreneur. Ingrid shares her journey from Colombia to America, detailing her struggles with weight loss, health issues, and financial hardship. She discusses how she transformed her life through fitness and healthy eating, eventually building a successful online business targeting the underserved Spanish-speaking market. Ingrid emphasizes the importance of mindset, community, and adapting to changing social media algorithms, and the conversation covers her approach to marketing, the evolution of social media, and her focus on helping women over 40 achieve their health and wellness goals.