Romania. Analysing the market with local expert.

The podcast explores the Romanian market, focusing on strategies for international expansion and market research. Romulus Oprica, managing partner at BrandBerry, advises starting with publicly available information from sources like Statista and Eurostat, while cautioning about the reliability of local statistics. He emphasizes the importance of networking through business associations like Bees Club and being transparent when seeking local insights. Key communication channels for B2B include LinkedIn and industry associations. Oprica also highlights that trust is low in Romanian business culture, making personal connections crucial, and suggests focusing on the consultant's background when choosing a local agency. Despite challenges like labor force shortages and regulatory inconsistencies, Romania presents a business-open context, especially with the trend of reshoring businesses.