Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing?

Watch now: https://youtu.be/6714aqb8VZs

Listen now: https://bit.ly/3r2iWV6

Shahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid.

Using ML to activate zero- and first-party data, and target the right customers from the onset, Voyantis have shown some remarkable success with substantial players such as Miro and Notion, and as Oren attests, this is just the beginning.

Before joining Voyatis, Oren was the VP of Demand and Operation at Iron Source. He is an optimistic vegan, excited about solving growth challenges using AI.

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For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Rebroadcast | EP #132: How to Calculate Your Lifetime Value (LTV)

APAC's B2B Growth Podcast

Rebroadcast | EP #132: How to Calculate Your Lifetime Value (LTV)