Shahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region.

From Journalism to AdTech to MarTech, Stephanie’s career took a new turn when she decided to explore how performance data can drive revenue.

Building and leading the APJ marketing team, she also covers all aspects of marketing (events, digital, integrated demand, partner, customer, brand, PR, operations, and product).

Stephanie believes in the power of a fully integrated and personalised customer journey. She counts on AI and ML to improve targeting and optimisation. “It has never been a better time to be a marketer.”

Resources mentioned in this episode:

Refine Labs - Chris Walker
Sales Pipeline Radio - Matt Heinz

For the full transcript and show notes, you can find them here

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Rebroadcast | EP #139 Stephanie Dechamps: How Boomi Runs Programmatic ABM in APAC

APAC's B2B Growth Podcast

Rebroadcast | EP #139 Stephanie Dechamps: How Boomi Runs Programmatic ABM in APAC