Shahin chats with Tim Beveridge, Founder and CEO of Modern Marketing Group and CMO of Versent about whether you should choose an agency role or work on the client side.

Tim is an innovative and commercially focused marketing consultant with 20+ years of experience helping deliver consumer centric and profitable growth. His experiences include leveraging his skills through digital experience agencies, creative advertising agencies, MarTech businesses, media agencies, and client-side roles across almost every category of B2B and B2C marketing.

Resources mentioned in this episode:

For starting out in your marketing career, Tim recommends:

22 immutable laws of marketing by Al Ries & Jack Trout
Truth, lies, and advertising: The art of account planning by Jon Steel

Midway through your career:

Get an MBA at a good school (MBS or AGSM) - don’t let the finances scare you away

OR

Mini MBA in Marketing with Mark Ritson
Data Smart: Using Data Science to Transform Information into Insight by John W. Foreman

Later in your career:

Network - the best resource you could have

Although there is no set playbook, they can still be helpful as long as you don’t get distracted by the tactics, focus on strategy. Tim recommends:

Andy Raskin’s Strategic Narrative
The Challenger Sale by Matthew Dixon & Brent Adamson

Some of Tim’s influencers in the marketing space include:

Mark Ritson
Les Binet & Peter Field
Byron Sharp
Elon Musk
Johnny Harris
Troy Muir
Juan Mendoza

Join the Slack channel: https://growthcolony.org/slack

Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Tim Beveridge: How to Choose Between an Agency or Client-Side Role

APAC's B2B Growth Podcast

Tim Beveridge: How to Choose Between an Agency or Client-Side Role