Shahin chats with Bronwyn Karaoglu, Global VP of Marketing at Ignition about the important conversations to have and building rapport with your CFO.

With over a decade of experience driving marketing competency for leading B2B global technology companies like SiteMinder (ASX:SDR) and Genbook (acquired by Booksy in May 2021), Bronwyn leads the marketing function for Ignition globally, serving over 6,000 customers in over 20+ markets.

The episode covers:

Understanding financial metrics.
How to approach your budget.
How to justify a new headcount.
Building rapport with your CFO.

Resources mentioned in this episode:

Morning Brew - Blog
Dave Yuan - Tidemark

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

The Key Financial Discussions to Have with Your CFO

APAC's B2B Growth Podcast

The Key Financial Discussions to Have with Your CFO