Joining Shahin on the pod is Leigh Barnes, Chief Customer Officer at Intrepid Travel. Learn how transparency is a key factor in how you can build trust with the partners and customers of your brand.

The episode covers the following:

How to go about being transparent
Maintaining commitment with partners and customers
The importance of creating cool content
Balancing brand marketing and performance

‘Barnes’, as he is known, is responsible for leading Intrepid’s global marketing, CX and digital functions with a focus on embedding a customer-focused culture across the business. Previously chief purpose officer, Leigh is an advocate for the business, for good movement and has been instrumental in building Intrepid’s reputation as a purpose-led organisation.

Outside of work, Leigh is a keen supporter of Melbourne’s arts and culture scene and a passionate fan of the Aussie Football League (AFL) team, the Geelong Cats.

Resources mentioned in this episode:

How not to Plan - Les Binet
Good Strategy, Bad Strategy - Richard Rumelt
Stan Grant Books

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🎁 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Invest in Trust by Being Transparent

APAC's B2B Growth Podcast

Invest in Trust by Being Transparent