Shahin is joined by VP of Platform Ecosystem at HubSpot and the man behind the MarTech 5000 supergraphic, the Godfather of MarTech, Scott Brinker.

This episode covers...

Composable tech stacks
The role of AI Agents in workflows
‘Service as a Software’ (not your usual SaaS model)
And the future for marketers in this space

About Scott...

Scott Brinker, dubbed the "Godfather of MarTech" by AdAge, has been analysing marketing technology and its impact on marketing organisations for more than 16 years as the editor of the chiefmartec.com blog.

He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.

Resources mentioned in this episode:

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Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

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Composable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott Brinker

APAC's B2B Growth Podcast

Composable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott Brinker