This Underrated Ad Platform Outperforms Meta & Google

In this episode of Chew on This, hosted by Speaker 1 and sponsored by AppLovin, Joe Yackwell, CEO of Within and Breakfast.io, discusses strategies for brands to diversify their marketing efforts beyond Meta. Joe shares his background and how his client-side experience led him to create an agency focused on business profitability first, rather than channel-specific tactics. The conversation covers the shift from growth-focused e-commerce during COVID to the current emphasis on profitability and the need to reinvest in brand marketing. Joe provides insights on when and how to diversify marketing channels, the importance of creative content, and how to measure the success of different platforms like AppLovin. He emphasizes the significance of incrementality testing, the value of UGC, and the balance between media and creative spend, offering actionable advice for founders and marketers.