How HR Can Shape Business Strategy and Prove Its Impact (with Dave Ulrich)

HR must evolve from an activity-focused function into a strategic driver of stakeholder value by adopting an "outside-in" perspective. This shift requires prioritizing outcomes for customers, investors, and communities over internal HR processes. By applying a "so that" framework, HR leaders can connect initiatives like leadership development or employee experience directly to business results, such as increased retail basket size or improved stock performance. AI serves as a powerful tool for scraping data and identifying priorities, yet human wisdom remains essential to differentiate practices and avoid the trap of homogenous, benchmark-driven strategies. Ultimately, fostering "hope"—defined by efficacy, optimism, and agency—is critical for employee well-being. By focusing on these lead indicators rather than lagging business results, HR professionals can move beyond administrative tasks to become essential business executives who actively shape organizational success.