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Struggling with a bleeding Amazon PPC campaign? In this video, Kevin Sanderson explains when to shut down a campaign, when to save it, and how Amazon’s keyword record ID history affects performance. You’ll learn how to reduce ACOS, optimize your Amazon ads, and launch new products using the right PPC structure.

We also cover how to remove counterfeit sellers from your Amazon listing using Amazon’s test-buy process.

Topics Covered:
✔️ Amazon PPC for beginners
✔️ How to reduce ACOS on Amazon
✔️ Amazon PPC campaign optimization
✔️ Auto vs broad vs phrase vs exact for product launches
✔️ How to remove counterfeit sellers from your listing
✔️ Amazon FBA launch strategy

#AmazonPPC #ReduceACOS #AmazonAds #AmazonFBA #MyAmazonGuy

Need personalized help with your campaigns? Book a free strategy call: https://bit.ly/4jMZtxu.
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Want free resources? Dowload our Free Amazon guides here:

Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS:

00:00 - Should You Stop a Bleeding PPC Campaign?
00:21 - How to Handle Good Keywords in Bad Campaigns
00:52 - Why You Shouldn't Move Performing Keywords
01:23 - How Amazon Algorithm Tracks Keyword History
02:14 - Ranking Strategies for New Amazon Products
02:42 - Counterfeit Sellers Taking the Buy Box
03:36 - How to Report Knockoff Products to Amazon
04:14 - What If They’re Just Selling Cheap, Not Fake?

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How to Reduce ACOS Without Killing Your Best Keywords

My Amazon Guy

How to Reduce ACOS Without Killing Your Best Keywords