200+ projects, one framework: How SiriusXM prioritized what really matters

Platform engineering teams often struggle to prioritize projects without the clear revenue metrics available to consumer-facing product teams. To address this, SiriusXM implemented a modified RICE-based framework that balances seven impact factors, including development speed, runtime reliability, and cost reduction. By applying a mathematical formula that incorporates effort and urgency, teams can objectively rank projects against shifting company objectives. This approach relies on iterative weight adjustments based on quarterly OKRs and fosters alignment through collaborative, data-driven discussions. Beyond the formula, maintaining transparency through documented project rationales and engaging developers via targeted surveys ensures that technical initiatives remain user-focused. This methodology transforms subjective debates into structured, evidence-based decision-making, allowing platform teams to demonstrate value and maintain trust across the organization.